The tool we use for this purpose is Google Analytics and Sitecore Statistics, which thereby also place a cookie on your IT-equipment for statistical analysis of the users’ visits and navigation on the website (so-called “third party cookies”).
By using cookies from Google Analytics, we monitor inter alia:
- If you through the browser have visited our website previously and how many times,
- Which country you come from and your preferred language
- Which search engine you have used to be directed to our website
- When and for how long you have visited our website.
On a few of our websites, we also use a cookie from Google Analytics which gives us the opportunity to target the readers of our advertisements on websites that are not administered by us (so-called “remarketing”). The purpose of doing this is to be able to present you with relevant advertisements.
Once a year for a period of one to two months, a cookie is used in regards to optional user surveys. The survey uses a cookie to avoid that you receive the survey you have already responded to or you have chosen not to take part of.